We would like to remind Dentists about the requirement to avoid using patient testimonials in any advertising.
As can be seen here on the AHPRA website :
– Testimonials are statements, stories and anecdotes about clinical care from past patients or clients making a recommendation about a health service or its quality.
– Many businesses use testimonials or purported testimonials on their websites as a means of attracting new customers.
– However, the National Law prohibits the use of testimonials in the advertising of regulated health services.
– Advertising is something that intends to promote or encourage the use of a regulated health service.
– Social media used to promote a business is considered advertising and must therefore not include testimonials.
– A patient social media page, such as a bulletin board or Facebook group, where patients discuss their personal experiences, is not considered advertising.
