Testimonials in health service advertising
AHPRA and National Boards have developed a tool to help health practitioners understand their obligations about using testimonials and reviews to advertise regulated health services.
Under section 133(1) of the National Law[1] a person must not advertise a regulated health service, or a business that provides a regulated health service, in a way that uses testimonials or purported testimonials about the service or business.
The testimonial tool includes information and flow charts to help practitioners and advertisers understand which testimonials are not allowed and which reviews or feedback can be used in advertising.
See the Dental Board news item for more information about the testimonial tool which should be used together with their other advertising resources.
The tool is available on the Check and correct section of the AHPRA website under Advertising Resources.
The Check and correct section provides health practitioners and other advertisers with the ability to check and correct their advertising to make sure it meets their professional and legal obligations.
Visit the AHPRA website to download a copy of the testimonial tool and to read their other resources, including:
- summary of advertising obligations
- frequently asked questions
- words to be wary about
- examples of compliant and non-compliant advertising, and
- self-assessment tool.
[1] The Health Practitioner Regulation National Law, as in force in each state and territory (the National Law).
